We are in desperate need of talent, sensational make-up, and beauty tips. Brand Opportunity: Mac Cosmetics has a few marketing opportunities available to them.
It depends on several factors. The foundation shades are limited and there is a surprising lack of lipsticks.
Tie-ups with beauty parlors to organize exhibition and competitions for the target audience could be a pleasing promotional scheme. Like Sunsilk and Head and Shoulders. This forces ULTA to keep its competitive edge in its industry because it is easy for the largest market share to shift from ULTA to another competitor as all shares are spread vastly thin between competitors.
That means understanding how to offer sun protection in skin care and makeup products. The cosmetic industry moves quickly.