Questionnaire on factors influencing buying decision
Questionnaire on factors influencing buying decision
Statements that measure the perceived influence of children on family decision-making are common in the questionnaires except the formulation of the Likert scale. The data covered all urban and rural areas in the 13 states of Malaysia, including the Federal Territory of Kuala Lumpur. In particular, each EB consisted of 80— LQs with populations of approximately Table 1 Results of Pearson chi-square test Variables Those who used health-promoting goods and services Those who did not use healthpromoting goods and services P value. Based on these factors, several intervention measures with the intent of increasing the use of health-promoting goods and services were suggested, if only applicable to Malaysians. The study of Consumer Behavior is quite multifaceted, because of numerous variables complicated and their propensity to interact with and influence each other Kulkarni, In order to find out the answer for the above question, companies put much effort on finding the customers behavior of any certain product or service. Five point Likert scale is used to determine the level of perceived influence of children.
On the other hand, the parents perceive children to have very little influence on family-decision making, as they state themselves as the most influential units of family decision-making. Due to cheap assembled peripherals, many small companies making personal computers that carry out similar functions as the consumers expected Kozierok, The selected schools are different from each other according to the classification of national education system in the country.
This finding is also parallel to the literature.
Earlier research included three to nine decision stages, whereas the use of three is a common practice: Initiation, search and evaluation and the final decision Shoham and Dalakas, ; Beatty and Talpade, ; Syzbillo and Sosaine, This arises from the fact that the parents generally ignore the role of their children on family decision-making, although the children are more involved in the process than the parents believe it to be so.
Children perceive their influence on each product class at all sub-decisions to be significantly different from each other except for shoe-phone and milk-dining product class pairs in how much to spend decision stage. As for the effect of income level, it is suggested that families having higher levels of income are likely to take the opinions of their children into account when they are purchasing a product for their children, as the price of the product loses its relative importance.
This effort may help the companies to find the ways to satisfy the customers needs.
Factors affecting purchasing decision
The schools were selected on such basis to allow investigation for diverse socioeconomic classes. Statements that measure the perceived influence of children on family decision-making are common in the questionnaires except the formulation of the Likert scale. It should be noted that earlier research covered a wide range of age groups, from very young children to late adolescents. In addition, occupation, parental status and number of children living with the parents are analyzed for the parent sample. The buyer might travel a long and a stand in line to purchase the product. Shah and Dalal studied on global laptop industries shows, that technological advancement and innovation over the last ten years, such as high speed processor with low power usage and low cost, or the consistency of windows, are some reasons for boost in market share of the computer industry. Therefore, children in Turkey are expected to be more obedient to parental directives and advice due to low individualism and high power distance.
Responds from one parent are considered enough, as the literature reveals that the responses of husbands and wives are very similar when compared on an aggregate basis Granbois and Willett, ; Darley and Jeen-Su, The external factors include culture, family size, members Assael,peer reference groups and economic conditions of the consumers like monthly income and earning members in family.
Impact of price on consumer buying behaviour questionnaire
Major and minor discrimination is based on the risk levels associated with the consumption. The reliability analysis for the items included in the questionnaires generated Cronbach Coefficient Alpha scores of 0. Then, frequencies and percentages were used to describe the categorical variables gender, ethnicity, education, marital status, location of residence, job characteristics, hypertension, and hypercholesterolemia. In other words, the influence of the child on family decision-making increases with the age. Statements that measure the perceived influence of children on family decision-making are common in the questionnaires except the formulation of the Likert scale. However, consumer socialization in families is a two-way process, that is, the child also acts as a medium to socialize the parents by influencing the family purchase decisions. Finally, demographic variables such as age and gender of the child, income level of the family, parental status and number of children that parents have to meet the consumption needs are included to the research. These are selected according to the classification of family-major home appliances , family-minor milk , child-major cellular phone , child-minor shoes and a service dining outside. Rahimi et al. Additionally, the influence of the children varies with the sub-decision stage, however the perceptions of the parents and the children are not entirely parallel to each other regarding this variance. The data covered all urban and rural areas in the 13 states of Malaysia, including the Federal Territory of Kuala Lumpur. Turkey is highly characterized by collectivism and uncertainty avoidance and tends toward femininity Hofstede, Data is analyzed using the SPSS software package.
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