After all, the destruction is already done to the growing demographic who fall under the poverty line due to the division of wealth that is inherent in the capitalist system.He indicated that media technologies become important only when they adjusted to current economic and social conditions in society. Medium such as television, radio, newspapers and the internet have become the major source of information. This type of communication is enabled by mobile media such as mobile phones, television or radio, which can promote the idea of a mobile way of life. The text is partially a view against the printed word, with its ability to rationalize and linarite, through its emphasis of the visual at the very expense of the hearing and tangible, and also with its encouraging tactics towards people to set off and be individuals and abando The dependence of people all over the world to technology is evident. I agree with his statement that the medium is more important that the message, because it is not what we say it is how we say it that matters most. It takes hold of them. In other words, with Cubism one could not ask what the artwork was about content ,  but rather consider it in its entirety. So while Federman claims the opportunity is there to generate change, the application of this change could be impossible in many cases.
This statement becomes massive in society in terms of the means of communication. It would be hard to get away with what the corrupt are getting away with in a society still guided by the barter system, for example.
I agree with his statement that the medium is more important that the message, because it is not what we say it is how we say it that matters most. Those are just few of the things that technology can provide to people.
A child who watches more educational shows is expectedly more good-mannered and knowledgeable than a child who is regularly exposed to violent shows. Nowadays, people can send messages to their families regardless of their location through internet messaging.
Hollywood exists to make money, do not be fooled. So while Federman claims the opportunity is there to generate change, the application of this change could be impossible in many cases. Both McLuhan and Innis believed the centrality of communication technology.
However, this view is possibly too pessimistic and McLuhan could be correct in saying the anticipation of the negative effects of the medium — such as the total destruction of the world in this case — will lead to a resolution.
McLuhan states that "a light bulb creates an environment by its mere presence. These transitions allowed society to become what it is today.